The heart of our business is not the coffee we buy but the people behind it. Caring for Colombia’s coffee farmers, its communities and the environment means, responsibly investing in our future. That is why sustainability is not a marketing initiative for us. It is our business model.
The strategy is simple. We join forces with our customers to intensify the impact and get the best output possible. Everybody wins in the supply chain: the farmers, our customers and us.
This is what we call sustainability.
With our found knowledge, a team of around 25 agronomists and our local network, we are the perfect match for developing sustainability projects in all Colombia.
The centerpiece of our sustainability projects are the individual trainings the framers receive. Our skilled agronomists teach them in agricultural practices and make them competitive. We help them to increase their productivity, improve quality, and give them access to the international market.
But there is a lot more to do. We are constantly looking for opportunities to keep our field staff busy and help our coffee farmers to fully use their potential.